As an outdoor retailer based in Park City, Utah, the buyers at Jans have more than their fair share of ski apparel brands to choose from when stocking our stores. So how do we decide which brands to sell? Specifically the iconic and, if we're being totally honest, pricey Bogner ski jackets and pants? Read on to find out why Bogner Sport and Jans have been partners for years, and why we chose to carry their products in the first place.
“While most ski apparel is mass-produced at the rate of one garment every 45 minutes, it takes 8-10 hours to make a single Bogner garment.”
Who is Bogner?
Started in 1932, the Bogner brand was created as the ideal blend of sport and fashion. Willy Bogner, the company's namesake, was a competitive skier who focused on the technical features of the products while his wife, Maria, helped give the clothes a unique sense of style. Their combined design aesthetic led to a perfect match for skiers who wanted jackets and pants that kept them warm and dry, but also looked good - both on and off the slopes.
Known synonymously as Bogner and Bogner Sport, Willy and Maria's company quickly garnered a distinct customer base that could afford higher-priced ski apparel. These Bogner loyalists appreciated the modern silhouette, exceptional craftsmanship, technical fabrics, and style trends that still make this brand of skiwear decidedly unique.
"Bogner Fire + Ice Sally-D Down Jacket & Nikka2 Softshell Pant"
What About Fire + Ice?
With such a loyal following, it seemed only natural that Bogner would eventually create a line that appealed to a younger audience. Enter Willy Jr. and the Fire + Ice (F+I) brand. Priced below Bogner Sport apparel, F+I still offers the same flawless details, but with a more tailored and streetwear-inspired look.
This additional product line has effectively allowed the Bogner brand to bookend the luxury ski apparel market, and is one of the many reasons that Jans carries these products - it offers a one-stop-shopping experience for both the older and younger demographic.
“When you put on a piece of Bogner clothing, you don't want to take it off.”
Each article of Bogner clothing is made by hand and is comprised of individual pieces. There are 80 pattern pieces in each pair of pants and over 100 pattern pieces in a single jacket. While most ski apparel is mass-produced at the rate of one garment every 45 minutes, it takes 8-10 hours to make a single Bogner garment.
And all Bogner products are finished as beautifully on the inside as they are on the outside. "When you put on a piece of Bogner clothing, you don't want to take it off, says Jans Women's Apparel Buyer Bambi Rino Wilson.